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Mobile Marketing Leadership Update

October 18th, 2017

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Apps and AI and other takeaways from the MMA 2017 Forum   At a time when Apps are becoming more pervasive, organizations are enhancing the mobile experiences with much deeper engagement and relev...

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Mobile Makes it Easier to Order — and Spend — at Restaurants

October 18th, 2017

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  Restaurants that use tablets for orders, often see more orders of desserts and appetizers — and dessert orders tend to have more coffees.   NEW YORK (AP) — Restaurant chains are making...

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Home Depot uses Mobile to attract Employees as well as Customers

October 18th, 2017

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Home Depot is expanding presence in Mobile to attract new customers and new employees – with a social video series and a mobile-optimized careers site. This includes working on a number of digit...

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Mobile Enterprise Application Market growing to $ 98 Billion by 2021

October 18th, 2017

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The report ” Mobile Enterprise Application market ” includes Software for Apps, Accounting & Finance, ERP, Communication & Collaboration, and CRM, plus Operating System (Android, i...

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McDonald’s, like many Restaurants and Retailers, is expanding in Mobile

October 17th, 2017

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And we thought all-day breakfast was big news !    Now that sounds APP-etizing.   McDonald’s recently announced that new App will feature Mobile Order and Pay and expand its delivery se...

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Why are Enterprise Apps Growing in Importance ?

October 17th, 2017

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Why are Enterprise Apps Growing in Importance...

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Insights to Improve App ROI

October 17th, 2017

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According to research by eMarketer, + 50 % of all consumers will make purchases directly from their mobile phones in 2017.  And with many shoppers already regularly browsing and doing research on the...

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How Mobile Apps Are Changing Hospitality

October 17th, 2017

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The total retail value of the global hotel industry is somewhere north of $425 billion, making it among the 10 largest industry sectors in the world. (It’s even more significant when you consider em...

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Time spent using Apps on the rise

October 17th, 2017

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On average, an iPhone user opens their device 80 times a day and Android users average 76 sessions a day.  That means during waking hours, mobile users open their phone about once every 13 minutes. ...

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Brands Who Crushed Mobile Marketing on Black Friday

October 4th, 2017

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Just like that, another Black Friday and Cyber Monday has come and gone. And early reports state it was the biggest one ever for mobile, which was responsible for a whopping $1.2 billion or 36% of the...

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