To improve business outcomes, metrics are important to confirm the organization is getting better at ” Business Innovation ” with –
1. new products and services
2. more sales
3. higher profits
4. growing the current market(s)
5. the successful entry into new market(s)
6. realizing competitive advantage
7. evolving the business with – more User self – service capabilities, being more responsive to User needs, expanding opportunities, realizing higher margins, pro – active marketing initiatives, etc
To manage the innovation process with a strategy to improve business outcomes, there is a need for metrics to confirm Innovation is occurring in an organization based on the quantity and quality of App creation, deployment and ongoing evolution. In addition to having many Apps so Users have more choices to engage with the organization (depending on their need), it’s also important to have quality since Apps that deliver a great User Experience have high value and are a reflection of the insights and capabilities of those responsible for new business and strategicinitiatives -which has a direct impact in achieving corporate goals.
Metrics indicating innovation prowess and the probability of achieving corporate goals are the –