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Chatbots to provide $Billions in cost savings



 

With this and how automation will affect organizations / people / processes, the increasing demands in service delivery, the need for scale to address expanding and rising User expectations, a changing and tight labor market, the ability for enterprises to leverage their investment and familiarity in current information services, and that retailing is still a very margin-sensitive business – the expectation is chatbots will –

  1. save on labor costs
  2. become very effective at creating business opportunities
  3. be able to generate revenue, build brand value, personalize the User experience, etc.
  4. have the ability to – quickly answer Customer questions, provide additional product insights, solve various issues for shoppers, mitigate shopping cart abandonment, accommodate different personality types, operate consistently and 24 X 7, etc.

This and other research points to a bright future for chatbots with the global market predicted to grow 24.4 % during the next four years, and self-service apps will drive adoption, according to a report by Research and Markets. As well, Research firm Gartner predicts that about 25 % of Customer Service and Support Operations will use virtual assistants or chatbot technology for customer engagement by 2020. According to a recent survey of 3,000 U.S. consumers conducted by Mastercard and Mercator, 66 % of consumers now use voice assistants or messenger / text-based chatbots – with 21 % of people actually making purchases through the technology.

In the way of insight, while chatbot technology first took hold via existing messaging applications (ie: Facebook Messenger), organizations are expected to integrate chatbots with their current applications (at the desktop and in mobile) – to extend the capabilities of their information services. Further, with some chatbots exuding personality (ie: the Taco Bell chatbot “TacoBot “) – is jovial and witty in answering questions and patiently – that uses a messaging application through the Slack platform. In another example at the Las Vegas Mall – The Miracle Mile Shops at Planet Hollywood Resort & Casino – has launched Jules, a chatbot with a “witty sassy and trendy personality” to interact with the mall’s “chic and lively” shoppers. Jules converses through Facebook Messenger – with a relaxed, judicious approach. And when a chatbot utilizes AI there is the ability to determine context and build long-term trust – that is forged via machine learning and conversational design.

 

July 5, 2018   –   CAIL   –   Innovation Industry Commentary           …from Juniper Research

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