Recognizing many companies are expanding in eCommerce and utilize Websites and Apps to facilitate providing information and doing transactions, the direction is with Mobile Apps to realize the significant benefits associated with the ” convenience of Mobile ” and the “ power of Apps ”
In conjunction with this, contributing factors to “ Mobile eCommerce “ surpassing “ eCommerce Websites “ are –
A. learn more about User interests, shopping behavior, etc.
B. do various metrics to better understand individuals, market segments, specific and overall trends, etc.
C. make purchase suggestions for additional products / services, related items, etc.
D. further engage Users with automatic updates / alerts / push notifications of industry / community / company / product NEWS, etc.
A. facilitates increasing awareness of your business and attracting Users
B. enables the organization to manage Client expectations and the User experience
C. is a pro-active strategy to expand business opportunities
For these reasons, Apps matter and are expected to generate revenue of US $188.9 billion by 2020 from App Stores and In-App Advertising.
While Apps complement a website to expand the options for people to engage with your organization, studies have shown that customers prefer mobile apps over mobile websites because –
A. by using smartphone capabilities along with App workflow and other features for payments, checkout, alerts, links to other information sources, personalization, localization, context sensitive displays, etc.
ie: An App makes it easy to pay by using a Mobile Banking App, scanning your credit card, using a digital wallet, etc.
B. with a Mobile Platform / Service to make Apps quickly having –
i. flexible interfacing / communications with many Connectors and extensive API support for information access / exchange with – many systems, various applications, 3rd party products, IoT, beacons, mobile devices, etc.
ii. workflow / logic capabilities for information processing, provide personalization, support location based services, targeting updates / ads / etc.,
-to better manage mobile display presentation, User navigation, etc.
iii. many libraries / re-usable sub-routines – to reduce the time to make and deploy Apps
A. Apps are simple to use and have fewer connectivity issues
B. Apps make use of smartphone features such as Bluetooth, GPS, voice, camera, etc. to provide richer visuals and a more intuitive interface to Users
ie : When the User is in transit or in a remote location, they can use an App to perform tasks (ie:make inquiries, do research, make a purchase, etc.)
Since Apps deliver major benefits and resonate with Users. Apps are a huge business opportunity and changing the way people engage, learn, know what’s happening, do shopping, make decisions, etc.
And when combined with successful ” Business Innovation ” initiatives, building out an Enterprise App Store fast tracks moving the organization forward with – higher sales, more profit, greater appeal to attract new Customers, additional relevance and opportunities with current Customers, competitive advantage, etc.
For additional insights on improving business outcomes, please visit – www.cail.com/mob-inno
May 26, 2017 CAIL …. from Mobile Industry commentary
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