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Monetizing Value Creation



Monetizing Value Creation is about generating opportunities, increasing revenue, improving the bottom line, providing value to Users, having competitive advantage, building brand value, etc. from –

1.  New Services

2.  New Products

3.  Service Extensions

4.  Product Extensions

5.  Up – Selling   :   with additional Products / Services

6.  Cross – Selling   :   with related capabilities

7.  Data

– in applications
– industry sources
– IoT / sensors
– visual displays
– facial recognition
– location
– User
– algorithms
– analytics – based on personal preferences, trends, etc.
– time
– context sensitive

8.  Utilizing System APIs / Integration / Interfacing

     – for seamless, easy to use information services

9.  User Convenience

– via Mobile (phones / tablets, iOS / Android / etc.) , laptops, the desktop, etc.
– 24 X 7 service and help desk availability

10.  User Stickiness (when using the product / service)

– with personalization
– providing a great User Experience
– having a ” cool ” factor
– highly engaging visuals
– very easy to use, intuitive operation
– similar ” look-and-feel ” across devices
– service / product advantages over competitors or the status quo
– feeling of gratification / accomplishment
– consistency of service delivery

11.  Additional Business Opportunities from –

– Advertising – general, targeted, etc.
– Promotions
– Referrals
– Alerts
– Qualified Notices
– NEWS
– Business / Personal Interests
– etc.

12.  Making it easy to ” know ” and ” take action ”

…. that increases User awareness, confidence, etc.
…. to trigger an inquiry or perform a transaction
utilizing –
– a conventional GUI …. with keyboard, point-and-click, gestures, etc.
– AR, VR, etc.
– Gameification
– Bots / Chatbots
– AI / ML based services, etc.
…. with a great User Experience, provide an immersive User experience, etc.

13.  Freemium & Premium – Products / Services

     – Business Models

14.  Creating Synergies and Ecosystems for –

– the Business
– Users / Customers
– Partners

15.  Service / Product Bundling

16.  User Self-Serve Incentives

17.  User Rewards

– for thresholds of product / service usage (ie: with Platinum, Gold, Silver, Bronze, etc.   benefits)
– for Revenue – to the company , their gains, etc.
– suggestions to improve current products / services
– suggestions for new products / services
– as an evangelist
– for specialized knowledge
– contributions to –

– increasing awareness, value, opportunities, revenue, etc. of the company
– society, charities, other worthwhile causes, etc.
– creating shared experiences
– expanding or forming a network of people with like-minded interests
– making the company easy and engaging to do business with
– evolving the company culture
– making the company more agile and responsive
– improving operational efficiencies
– evolving the company business model, values, processes, expectations, etc.

18.  Extending historical performance metrics to recognize the growing importance of digital         services and expanding options to –

– get traction in current and new markets
– improve the business model
– increase relevance and revenue
– evolve the organization
– achieve corporate strategic objectives

19.  Rewarding forward looking people effecting change and achieving the desired results

20.  Other options to create value depending on the ability of the company to –

– leverage current capabilities for advantage
– be positioned for growth in the future
– capitalize on business and industry evolution
– create and make good on opportunities
– innovate for impact
– prudently manage the risks associated with change

…. from current Customers and attracting many new Customers
…. by creating significant value for Users, Partners, the Company / brand

Given the importance of Monetizing Value Creation and the numerous scenarios how this can occur, please contact CAIL for a free initial consultations to discuss improving business outcomes.

 

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